Brandon Ivan Peña: The Coffeepreneur Inspiring Lives Through 787 Coffee Brandon Ivan Peña, CEO of 787 Coffee, blends cultural pride with business, turning Puerto Rican coffee into a global sensation through authenticity and community focus.
By Liam Carter November 3 , 2024
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Brandon Ivan Peña, the dynamic Founder and CEO of 787 Coffee, is redefining what it means to be an entrepreneur. Driven by a love for coffee, business, entrepreneurship, books, and a passion for inspiring communities, Brandon’s journey from humble beginnings to the top of a coffee empire is one of resilience, innovation, and connection. His entrepreneurial path began with a deep-rooted love for Puerto Rican coffee, renowned for its bold, rich flavors. Fueled by a vision to share this unique taste with the world, he founded 787 Coffee, named after Puerto Rico’s area code—a personal touch that underscores his dedication to the island and his desire to bring authentic Puerto Rican coffee culture to a global audience.
Through 787 Coffee, Brandon has built more than just a brand; he’s created a movement that celebrates cultural pride and community. Starting from scratch, he has overseen every aspect of his business—from the farm to the cup—ensuring a product that reflects the purest Puerto Rican flavor. His coffee farm, Hacienda Iluminada, located in Maricao, Puerto Rico, embodies his hands-on approach, as he personally monitors the production process, from crop to roast. Each cup of 787 Coffee tells a story of authenticity and heritage, embodying Brandon’s dedication to quality and cultural pride.

Brandon’s entrepreneurial vision goes beyond selling coffee. His commitment to supporting local communities is woven into every element of his business. From advocating for fair wages for farmers to creating youth employment opportunities and strengthening the Puerto Rican economy, 787 Coffee has become a symbol of hope and empowerment. Through initiatives like partnerships with local businesses and sustainable practices, he has turned 787 Coffee into more than just a coffee brand—it is a positive force that uplifts the lives it touches.
Beyond his role at 787 Coffee, Brandon influences others as a speaker, business coach, and author. Through his one-on-one mentorship and his brandON podcast, he inspires others with practical life and business insights. His book, Creative Fucker, a bestseller, offers readers motivational quotes designed to push them toward achieving their dreams. This coffee table book blends the beauty of coffee culture with art and inspiration, inviting people worldwide to embrace creativity and purpose in their everyday lives.
Brandon’s story is a testament to the power of resilience, passion, and community-centered entrepreneurship. His journey with 787 Coffee exemplifies how a people-focused approach, coupled with authenticity and purpose, can lead to lasting success and create a positive impact—one cup at a time.